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The Brand University - How to make a sustainable, successful brand

By: Minter Dial, Eric Mellet | 2011-01-25 | International marketing
Executive Summary: The world of branding has, over a very condensed period of time, undergone a virtual and very real revolution as far as both the consumer and the employee are concerned. The challenge that companies are now facing is how to adapt effectively and efficiently to several convergent paradigm shifts. This white paper reviews some of the major changes and raises questions about the im read more