By: John Gilmore | 2010-04-04 | Politics During the 60s and 70s in the United States of America there was a cultural revolution. This cultural revolution awakened and fueled the civil rights movement, the feminist movement, the Gay Rights movement, the anti-war movements, and several other movements that worked within the framework of the Constitution of the United States and the Declaration of Independence, to include those who were unconstitutionally excluded from the democratic process. One of the main vehicles for this revolution was the news media. read more
By: John Gilmore | 2010-04-04 | Politics In the last article we showed you how to explore the order of the various segments, of programming on network news, and in the media in general. We discussed examining the narrative, (the segment as presented) and how we could find the underlying narrative, (the covert story or point of view) from which each program was presented. We made suggestions on how we could observe one news program, make notes and look for patterns, and then move on to doing the same thing for more and more programs over a long period of time. read more
By: Jane M Dawson | 2010-10-09 | Business There are many differences between advertising and marketing. While marketing as a whole encompasses many activities, advertising is considered a part of the marketing campaign. read more
By: Sandra | 2012-03-17 | Public Relations PR, Advertising and Marketing are grossly different from each other. While marketing is a more general term that encompasses the rest two, PR and Advertising are strikingly contrast. A balance of all 3 can help drive success to a company. read more
By: Jason Gervais | 2010-07-30 | Internet Marketing Internet Marketing Propaganda, as defined by Garth S. Jowett and Victoria O'Donnell in their book “Propaganda and Persuasion” is “…the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” When a company is targeted by a negative content campaign the guiding principles of the attack are very much the same as those of any propaganda campaign. To effectively counter one of these attacks it is essential to understand what those principles are and how they work together. Here are a few of the guidin... read more
By: Glenn Conroy | 2010-04-02 | Advertising Many people tend to confuse the meanings of advertising and marketing, and it's easy to see why. The ultimate aim of them both is to heighten consumer awareness of your product or service in order to create a loyal user group and increase sales. read more
By: John Gilmore | 2010-04-04 | Politics In our last article we discussed the news and media, and how we might understand what underlying message they are giving us through the use of something called Narrative Theological Biblical criticism. This is type of criticism is often applied to understanding biblical text, but it can also be used to understand any type of literature. Narrative criticism explores the text as it is. Its goal is to discover what is right there, in the text, so we can understand the authors message. read more
By: Kieron Mcfadden | 2010-04-02 | Politics Propaganda: falsifying, altering or modifying information so as to produce a response in the recipient other than what would have resulted from a supply of totally factual, unadulterated information. NUMBER ONE: In order to get people thoroughly upset with someone, just accuse that someone of something. You don't have to prove your accusation. read more
By: smrtmedia | 2012-04-25 | Marketing Advertising is the proper promotion of the products or services and it can also form a connection between the company and its customers. Effective advertising is able to meet the demands of the public and therefore directly boost sales of the brand. But advertising is not an easy thing to do alone. When done incorrectly, it can result to a huge waste in investment. That’s why there are Advertise read more
By: Astrid Idema | 2010-04-01 | Internet Marketing It seems that almost everyday a new (marketing) term is introduced around the Web. This short article describes the meaning of semantic advertising and the difference with contextual advertising. read more
By: barak bialke | 2010-09-08 | Internet Marketing There is some confusion about affiliate marketing and it is important to know that there are two sides. Typically the terminology revolves around "publishers" and "advertisers." While the ultimate goal of making money is the common theme among these titles, there are several differences that you must know about before diving into affiliate marketing. Do your research and decide before you select a marketing company network, which relationship read more
By: Dane C. Fletcher | 2010-04-01 | Bodybuilding For those who are who are not aware, there exist a rivalry between body builders and weight lifters that is as baseless as it is ridiculous. Undercurrents of this rivalry stay hidden until a discussion arises about either among the opponent athletes. It should not actually be called a rivalry; rather we should call it a childish, ignorant and jealous-motivated propaganda. read more
By: Michael Rey | 2011-09-15 | Email Marketing Advertisement has a great role in the success of a business. It is necessary for any business to attract customers through right advertising. Different modes of advertising are being practiced by business organizations these days. Billboard and online advertising are some of them which are in practice most commonly. An effective mode of advertising is to be selected by a business owner in order to read more
By: James M Rogers | 2010-03-28 | Advertising A lot of people get confused between advertising and marketing. Even business types switch the terms on certain occasions, leading to people scratching their heads. These two are essentially interconnected, making it somewhat difficult to place them on their own scales. read more