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Creating a PR friendly social media policy

By: Cole Rees | 2010-10-12 | Marketing
Engaging with social media is a vital part of any modern PR campaign. Using social media channels to promote your company can have significant benefits if done right, but a measured and carefully considered approach to using social media is vital; here are some tips to get you started. read more

Social Media Is Changing PR

By: Yasir Samad | 2011-05-25 | Business
With the Internet today is something many of us might never have imagined 20 years ago. Today we have video and voice conferencing to help us better interaction, and social media to keep us aware of the lives of others through the recorded videos and photos accumulated over time. Now, the Web allows us to share a moment together, or engage everyone we know in a conversation when something interest read more

Traditional Pr Versus Digital Pr - Is There A Difference?

By: Diane Stein | 2011-01-05 | Business
Is traditional media dead? Or just misused? read more

What Pr Companies Need To Know About Social Media?

By: Julian Hall | 2010-11-08 | Article Marketing
From a client point of view, going out looking for a social media company to propel their campaign into the status-sphere isn't easy. Who do they turn to? Is it their web guy? read more

How a PR Firm can provide value via Social media?

By: Sandra | 2012-03-22 | Public Relations
A PR firm can use the social media to monitor, evaluate and engage the customers. It can also convey the message across the social media in times of crisis. Social Networks are a key element for the PR strategy thus. read more

Top Five Reasons Social Media Belongs with PR

By: Candace McCaffery | 2011-09-08 | Public Relations
The $50,000 question, “Who owns social media?”, remains top of mind for me – as it does for many, including clients. The reality is no marketer “owns” social media – the user is the owner. Better questions include: Who should drive the public dialogue that comes from your business or organization? Who is best tasked with identifying which social media channels you should use, and why? read more

Building Your Business Via PR & Social Media

By: Anthony Mora | 2010-03-27 | Multimedia
If you're a small or mid-sized company, you're going to get the best bang for your buck if you launch a marketing campaign that consists of traditional PR and social media. The two effectively reinforce one another; you end up with the best of both worlds. read more

The facts about Digital Media and Social Media Marketing

By: andyjois | 2011-07-01 | Internet Marketing
The Below are the 7 basic facts about Digital Media and Social Media Marketing: read more

Social Media in Ireland The digital media

By: John Edwardz | 2011-04-28 | Smo
Social media Ireland is an ever growing opportunity and we have to find ways for us to utilise these social mediums such as Facebook Twitter and MySpace to the best of our ability. There is no way we have found every revolutionary technique that there is to find on social media. read more

The Social Media Paradox

By: Pritesh Bagwe | 2011-12-15 | Advertising
Amidst the ever increasing din and punch of wanting to connect, express and impress over SM networks. The more prolific a person is on the Social Media networks, the less proficient (or so it seems) they seem to be in the real social world. read more

Digital PR: Set KPI's are the Key to Success

By: Johny Powell | 2011-03-07 | Society
Digital PR and social media are relatively new facets to many businesses’ promotional arm. It is easy to interpret digital PR and social media as a somewhat woolly practice with vague outcomes and an unclear endpoint. read more

Healthcare PR

By: Roy Watkinson | 2011-02-22 | Press releases
PR can be costly but rewarding. Ensuring you dont spend all of your budget on one media type is essential. The specialist services of Mexia communications will help deliver an extensive PR campaign for most budgets. read more

Many PR firms will use financial social media to repair the damaged reputation

By: Kevin Waddel | 2011-05-17 | Public Relations
The financial sector needs to repair its' image or it will fail. In service of this goal, many financial PR firms will use a financial social media strategy to assist them in their endeavors. read more

How To Use Digital Agency For Social Media Campaign?

By: Leo Davie | 2010-09-15 | Multimedia
Social media tools are becoming the most important parts of any SEO campaign and all digital agency should aware of this. They also should boast experts who have the ability to manage your social media campaign and capitalise on the SEO benefits that a well managed social media strategy can provide. The best way to have a successful social media campaign is to choose a skilled full service digital read more

How to Use Social Media For Free PR

By: Arsham Mirshah | 2010-05-07 | Multimedia
A decade ago, the question of How to use Social Media for PR wouldn't have even made sense! Social media didn't really exist a decade ago. So within all this mammer-jammer, and hype about "Social media this..." and "Social media that..." when the day is done, is there a way to squeeze some free public relations out of your Social Marketing campaign? Why, Yes, I believe there's a couple... read more