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Digital Signage – Understanding Screens

By: Richard n Williams | 2010-03-26 | Branding
Flat screen technology has only been around a few years but already it has not only replaced its forerunner the CRT TV in our homes but also these thinner TV systems has paved the way for a revolution in out of home advertising. read more

Simplifying Digital Signage

By: Richard n Williams | 2010-11-01 | Advertising
The digital out of home industry (Dooh) is quagmire of technical expressions, complicated business strategies and hardware challenges often involving multi-discipline teams of software engineers, networking specialists, AV engineers and advertisers. read more

Digital Signage Jargon Deciphered

By: Richard n Williams | 2010-10-12 | Advertising
As a new industry digital signage is littered with acronyms, abbreviations and technical cant that it can often be difficult to understand what is meant. read more

Digital signage enclosures – Mobile Electronic Signage

By: MaxG | 2010-12-14 | Advertising
Mobile digital marketing is an industry within outdoor dynamic marketing that is booming, so much so some firms are fitting a Monitor enclosures on the sides of delivery trucks read more

Challenges of Digital Signage Outdoors

By: Dave Bradley | 2010-04-02 | Advertising
Digital signage has begun to infiltrate our daily lives. Digital out of the home advertising and digital signage can be found in many locations, almost everywhere we go. read more

Digital Signage – Transforming Sport Stadia

By: Richard n Williams | 2010-11-01 | Advertising
Sport is a big money industry. Media rights, sponsorship and merchandising make up far more of professional sports club's total revenue, than ticket sales or event prize money. There are plenty of opportunities for advertisers and sponsors to generate money in sports venue too and digital out of home, in particular outdoor digital signage is one method being deployed. read more

Digital Signage Flexibility – Day Parting

By: Richard n Williams | 2010-11-01 | Branding
One of the great advantages of digital signage is its flexibility. Unlike nearly any other commercial advertising method, with digital out of home, outdoor digital signage and other forms of display advertising, content can be scheduled and tailored to meet specific demographics. read more

Led Video Screen, Digital Signage

By: Todd Whitaker | 2011-01-17 | Business
Sports fans want a live sports experience to equal the living room experience from an information perspective. Stadiums and arenas need these five elements to beat the home experience. read more

Outdoor Vs Indoor Digital Signage

By: Peter Disuja | 2011-01-24 | Advertising
The digital out of home (DOOH) market has grown exponentially year on year over the last decade. Finally, the market is slowing as a zenith of digital signage screens has been reached in our shopping malls, concourses and transport hubs. However, there is one location where the ubiquity of digital signage has not yet been reached - outdoors. read more

Simple Solutions for Digital Signage

By: Richard n Williams | 2010-10-18 | Advertising
Digital signage is a burgeoning media. Since the advent of the flat panel TV its growth has been quite dramatic and is found in all manner of places: shopping malls, retail parks, pharmacies, petrol/gas stations, doctor's waiting rooms, and even outside as outdoor digital signage. read more

Keeping Your Digital Signage Protected

By: Richard n Williams | 2010-03-26 | Branding
Protection for digital signage and advertising systems is often overlooked by keeping the screens protected and running in conditions that are suited for an LCD screen, is important to ensure you maximise the cost of implementing them in the first place. read more

Digital Signage in the Washroom

By: Richard n Williams | 2011-01-10 | Advertising
Digital signage, it seems, is ubiquitous. From shopping centres to outdoor digital signage along the high street, advertising and information screens seem to be everywhere. And thanks in part to LCD enclosures, which protect LCD screens from weather, dust, hot, cold and other elements, digital screens are now venturing even into bathrooms, washrooms and other wet-rooms. read more

Digital Signage On The Railways

By: Richard n Williams | 2010-03-26 | Branding
The railways in many parts of the world have always been central to the transportation systems. Furthermore, the railways hold a nostalgia and special place in people's lives other transport networks have never been able to reproduce. read more

Digital signage and outdoor advertising

By: tim warrington | 2011-06-20 | Advertising
Advertising, in today's world, is a whole new industry which is fast-growing and has achieved monumental popularity and success. read more

Led Video Screen, Digital Signage

By: Todd Whitaker | 2011-01-13 | Business
Today's fan wants a live, media-rich experience, complete with sneaker squeaks, pounding bodies and HD video. LED video screens and digital sponsorship are crucial to today's live sports experience. read more