By: Marsha Kent | 2012-02-24 | International marketing Over the years, the DRTV industry has ballooned into a market of enormous potential and proportions. It is predicted to grow to a $3 trillion sales figure industry, according to Marsha. Marsha joined hands with Peter Spiegel in 1992 to form Kent & Spiegel Direct, Inc. Together the partnership flourished with many products being sold and marketed through the Infomercial of the DRTV channel read more
By: marshakent | 2012-04-08 | Direct mail Marsha Kent has helped sell a wide assortment of products through the DRTV route. All of them have met with stupendous success, with their sales grossing more than a million dollars in just weeks of their being launched. “The Infomercial has to carry every little detail of the product that you are wishing to sell. As I always say, go all out with your Infomercial to bring the customer in!” end read more
By: Marsha Kent | 2012-03-05 | International marketing One of America’s most successful women entrepreneurs, Marsha Kent is One of DRTV Industry’s founders and was instrumental in producing the first major hit Infomercial, Miracle Blade, in 1990. read more
By: marshakent | 2012-02-23 | Marketing Marsha Kent advocates the use of a detailed, well-laid out plan while executing an Infomercial through the DRTV module, which is a medium that can show products actually in use. DRTV has become such a popular medium of advertising that it now accounts for almost 25% of the total television commercials that do the rounds. read more
By: marshakent | 2012-02-23 | International marketing Marsha Kent is a marketing professional. She is the Jack, or shall we call her the Jill of all trades. A marketer, a product connoisseur, an infomercial producer, she is all of these and more…. read more
By: marshakent | 2012-02-06 | Marketing After amassing years of experience in marketing, selling, transacting, negotiating with suppliers, dealing with vendors, co-ordinating with team members, striking new business deals and creating entirely new verticals in the direct response marketing segment, Marsha Kent was restless to explore other shores. read more
By: Marsha Kent | 2012-02-17 | International marketing Another hit story is the Microcrisp Food Wrap. A coated wrap, that creates the effect of baking in a microwave, Microcrisp started selling like hot cakes through the Infomercial. “Microcrisp increased microwave awareness,” says Marsha Kent. “People started realizing that microwaves could be used for more than just heating food.” read more
By: marshakent | 2012-02-29 | International marketing She has been called the “Top 25 Most Influential People in the Direct Response Industry.” She was rated third on the Los Angeles Business Journal list of most successful women business owners, and was elected to the prestigious ERA International Board of Directors. read more
By: Marsha Kent | 2012-02-16 | International marketing After joining forces with Mr. Peter Spiegel to form Kent & Spiegel Direct Inc. her joint endeavors soon bore fruit, with KSD Inc soon burgeoning into a multi-million dollar company. In fact, it was ranked no. 3 on The Los Angeles Business Journal list of most successful women-owned businesses in Los Angeles County. read more
By: Marsha Kent | 2012-03-06 | International marketing The Los Angeles Business Journal accorded her a number 3 ranking on its list of the most successful women-owned businesses in Los Angeles County. read more
By: marshakent | 2012-02-20 | Marketing Marsha says, “My firm owes its success to our brand management personnel. They are the key to our growth and overall performance. Moreover, we use the technique of combining the right product with the right mode of communication. The customer gets a smart product that is effectively priced”. read more
By: Jamie Hanson | 2010-03-30 | Movies Advertising your product through DRTV is a great way to get customers. However, if you have a subpar infomercial that is aired on television that won't bring in customers. What will bring in customers is an excellent infomercial that has a producer who knows how to target your market sector. It's not just about having a producer experienced with DRTV either. It's about having a producer experienced with DRTV in the specific market and demographic you are trying to target. No matter how amazing and life changing your product is if you don't have the right DRTV producer you may not realize the level of success your product deserves. read more
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