By: Sanjay Kapoor | Marketing The perception of the target audience is what defines the brand image of the company. Ultimately, at the end of the day, all the products and services that you are offering would be for the target audience. read more
By: Sanjay Kapoor | Marketing The power of communication cannot be denied in the business world. The companies that have mastered this art can build rapport with employees, customers, investors, voters or the general public. read more
By: Cole Rees | Marketing The days of public relations playing second fiddle to other marketing disciplines are long gone. PR is increasingly firmly embedded into the best marketing campaigns right from the start – whether it is delivered by an in-house team or a PR agency. read more
By: Ty Hulse | Public Relations The film industry is a greatly romanticized and fun industry, and this can be used to an indie filmmaker's advantage when marketing their films. By working with schools, groups like the Purple Hat Society and more filmmakers can reach people directly and through the news. This method is best used in smaller towns of 50,000 to 300,000 people. read more
By: Robert Johnston | Online promotion The only major purpose why businesses invest in color newsletter printing is to do a little advertising and some public relations work. read more
By: Sanjay Kapoor | Marketing Public relations works behind the scenes, but the pivotal role played by PR management agency on Branding is enormous. Since PR creates interest among the general audience, and specifically because it is working offstage, it is as important a part of the Branding process as can be thought of. Moreover, PR is the least expensive component in a sophisticated branding architecture. read more
By: Anthony Mora | Public Relations What makes public relations so fascinating are the unexpected perks. While you're reaching your target market and promotional goals via public relations that press coverage can also lead to other money making ventures and career opportunities. read more
By: HenryMark | Public Relations Ronn Torossian is the CEO of 5WPR, one of the 15 largest PR firms in the US. Named to the "Ad Age" and "PR Week" 40 under 40 lists, he was a semi-finalist for the 2010 Ernst & Young Entrepreneur of the Year Award. His agency represents leading brands in all spaces, and has worked with celebrities including Snoop Dogg, Pamela Anderson and Nick Cannon. read more
By: Art Gib | Article Marketing In order to exist, companies must have the acceptance of the community in which they operate. Positive community relations are especially important to industry with an environmental impact that could negatively affect the community. read more
By: Silas Reed | Careers People choose different types of career for different types of reasons. Some choose a career because they have a special talent for that career field. Some on the other hand choose a career in which they have interest and they would like to train and develop themselves to be successful in that career. read more
By: Silas Reed | Careers Every company or business needs to promote their establishment so that they can get more business and result in their development. Also, all these establishments also need to promote themselves with financers and sponsors so that they can get the proper finance to start their new courses of development. read more
By: Silas Reed | Careers Succeeding in public relation jobs are very subjective and vary from company to company and individual to another. But interestingly, the core values and competencies remain the same, however much the situation might vary. read more
By: Silas Reed | Careers ‘Public relations' jobs are touted to be the most difficult jobs in the world partly because of the reason that life at the top is quite different and more because of the reason that you need to be a really good people manager. read more
By: creswebs | Business Many girls who start modelling in Canada are unaware of selecting an appropriate agency to register. A modelling agency offers services of photographer, designer, make-up girl and all the services related like the creation of portfolio fashion. read more