By: MyMark, LLC | 2010-12-05 | Internet Business I think of myself as pretty savvy when it comes to my business and the industry that I'm in. I also employ several individuals who are extremely intelligent and experts in areas where I may be weak. I have always tried to make a habit of surrounding myself with people that can complement my weakness and together we create synergy. read more
By: Greg Goris | 2010-11-23 | Article Marketing There is such a thing as using the wrong words during the sales process. Using these words or phrases while talking to a perspective client can actually jeopardize the whole deal. What are they? read more
By: Jack Landry | 2011-01-20 | Article Marketing Many people have great ideas that can turn into a lucrative business, the problem that most run into is lack of funds to finance the venture. The old saying "You have to spend money to make money" is very true, especially when it comes to a start-up company. read more
By: Paul Smith | 2011-01-12 | Article Marketing Imagine having a customer base full of people who have specifically expressed an interest in your business. They like your product, they like your company and they already have a one-to-one relationship with you. Sounds like the ideal situation for your marketing team. So where do you find such a business dream? Simple, your email address list. read more
By: Mark A. Abrahams | 2010-03-29 | Article Marketing Article marketing is used to tell the world about a product or service; however this doesn't mean a "tell all" theory. The use of informational articles to draw prospective customers to a website is one of the most effective marketing tools in play today, and while information is good, leaving a little to the imagination is even better. It is no secret that consumers want more of what they cannot have and this creates a frenzy or bit of a chase from the consumer. read more
By: Benjamin Warsinske | 2010-03-30 | Sales Sales- it is what creates business in any market, industry, or economic condition. It could be as simple as a waiter asking if you'd like to have another drink, to as detailed as putting together a large real estate development deal. In all cases, the strategy is the same. There are three main points to a good sales pitch. Believe it or not, the price is not one of them. I say this because just recently I saw someone struggle to make a sales pitch for a product that someone else should buy. They focused on the price points of the different models to determine the quality and value. Instead of looking at what the customer needed, they focused on what the customer said they were "willing to pay." read more
By: Linda S. Thompson | 2010-03-30 | Customer Service How much will a consumer put up with in order to save a few dollars? How many links on a website will you click on? How many automated voice messaging buttons will you push before you hang up in frustration? read more
By: Duncan Wierman | 2010-09-10 | Internet Business This article dispelles the myths of a Push Button " type of marketing message, verus Auto mation. read more
By: Steven Wagenheim | 2010-03-26 | Email Marketing When running an email marketing campaign to your list and sending out emails that are both content and sales pitches combined, which do you lead with? Does it matter? This article is going to take a look at the issue. read more
By: Greg Goris | 2011-01-25 | Article Marketing Making a sale is a major part of any form of business as this is what determines the popularity, growth and business profits. read more
By: churches kouri | 2010-09-06 | Internet Marketing Marketing is probably more misunderstood than its sibling, Selling. Both are children of the Sales Process. The purpose of this necessary business action is to: Attract Attention Begin to build a relationship Now the goal is also two-fold: Make a friend Secure a first time appointment I realized how misunderstood marketing truly is when vi read more
By: Gary Rust | 2010-04-02 | Public Speaking What do you do? How many people ask you that? Do you give them a different answer every time? I think it's time to polish up your elevator speech. Master this and watch your business grow! read more
By: Jimmy Cooper | 2010-11-11 | Small Business An efficient way of improving your small business marketing can start by breaking down the term into 'sales and marketing'. This makes the words understandable and manageable. read more
By: John Kirk | 2011-11-18 | Small Business A very significant proportion of businesses spend most, if not all of their time and money trying to attract new customers. In focusing everything on “new business”, they pay little or no attention to their existing customers. Are you one of them? read more
By: Mason Hinton | 2010-03-26 | Travel & Leisure Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. read more