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Most valuable brands in the world

By: Jolie Crussel | 2010-08-02 | Business News
Louis Vuiton, Toyota, Mercedes or Apple are popular brand names in both its values and services all over the world. A list of 20 most valuable brands has just been released based on economic criteria. Among a variety of brands, Apple tops the list with the worth of $57.4 billion. read more

Tata Motors – India’s most valuable brand

By: Riya Dutt | 2012-03-28 | Stock Market
The very utterance of Tata Motors will transport you to a world of cars and commercial vehicles. This eighteenth largest motor vehicle manufacturing company in the world by volume has in its product kitty passenger cars, trucks, vans and coaches. Tata Motors is a leader in the segment of commercial vehicles and in passenger vehicles ranks amongst the top three automobile players in South Asia. read more

World’s Most Successful CEO College Dropouts

By: Jolie Crussel | 2011-07-06 | Business
Bill Gates, Steve Jobs and Mark Zuckerberg are typical examples to prove that a person can become rich and successful without having a degree. Though the powerful businessmen studied at prestigious colleges, they still decided to drop out and focus on their own potential projects. read more

Valuable Brands Around The World 2011

By: Jolie Crussel | 2011-06-21 | Product Reviews
Many companies have become popular not only in their original countries but also around the world. Their brands, thus, are famous and very valuable based on total annual revenue, overseas sales, and even the age and durability. The list of valuable brands around the world. read more

Five Most Valuable Brands in Europe 2011

By: Jolie Crussel | 2011-10-10 | Business
Interbrand released the list of most valuable brands in the world that is based on how much. From the official list, here is the most valuable brands in Europe with Mercedes in Germany on the top which is followed by Nokia, BMW, Louis Vuitton and H&M. read more

World’s Top Sports Brands 2011

By: John Stevens | 2011-10-05 | Community News
Nike ranks first in Forbes list of the most valuable sports brands. The Nike brand is worth $15 billion and has a 38% share of branded footwear industry. Following Nike is ESPN with $11,5 billion, Adidas with $5 billion, Sky Sports, and Gatorade. read more

Most Crooked CEOs Worldwide

By: Jolie Crussel | 2011-07-10 | Entrepreneurs
Crooked Famous CEOs Worldwide are successful entrepreneurs, CEO of well-known companies; however, because of multiple charges of fraud and insider trading they were sentenced in jail. read more

Top Ten Valuable Luxury Brands 2011

By: Jolie Crussel | 2011-05-20 | Business
Brand name is one of the major factors that decide the success of any company. A customer spend thousands of dollars buying one Louis Vuitton purse partly for its beautiful design, partly for its material cost but primarily for its brand name. Besides, rich people often choose branded products to show off their wealth and individual styles. This year, Louis Vuitton spots No. 1 in the list of ten most valuable luxury brands, worth $24.3 billion, followed by Hermès, Gucci, Chanel, Cartier, Rolex, Hennessy, Moët & Chandon, Fendi and Burberry. read more

Top Ten Valuable Global Brands in 2011

By: Jolie Crussel | 2011-05-13 | Business
In 2011, Apple tops the list of ten valuable global brands with its brand worth of $153.3 billion, a stunning 84 percent increase from 2010. Google falls down to second position after setbacks in China and with several new products. Following the two brands are IBM, McDonald's, Microsoft, Coca Cola, AT&T, Marlboro, China Mobile and General Electric, whose brand values are between $100.8 billion and $50.3 billion. The value is calculated based on branded earnings and a survey to determine how much of those earnings are generated by the brand's close bond with customers. Now, let take a look at top ten valuable brands in 2011. read more

Brand Ambassadors: Celebrities V/s Real Customers

By: Suresh Dinakaran | 2011-09-21 | Advertising
Brands the world over spend millions of dollars trying to woo celebrities to act as brand ambassadors. Does it really work?. Are celebrities really worth the millions they are paid for endorsement deals? read more

Facebook: 8 Most Successful Brands

By: Jason Ford | 2011-05-27 | Technology
Started in 2006 as a networking site for students of Harvard University, Facebook has transformed to be the leading social networking website which allows people to communicate with people all around the world, share pictures with friends and advertise their products to customers. Dave Kerpen, the CEO of the social media agency Likeable, has compiled a list of eight brands that find best success on Facebook. read more

Top Striking 2010 Brand Disasters

By: Joile Crussel | 2010-07-29 | Business
Although the global economic recession in 2008 has passed, its outcomes are still causing many countries difficulties. 2010 is a difficulty year for the big enterprises. The Securities and Exchange Commission (the SEC) carried out some anti-fraudulent investigations indicating the withdrawal of huge products and the oil spill in Gulf of Mexico. Hence, many famous firms are seriously devalued because their competition and turnover are sloping down. Below is the list of top ten biggest brand disasters in 2010 including some great auto manufacturers Toyota, petroleum firm BP, Goldman Sachs bank and so on. read more

Rising Star Buy Chiquita Brands

By: Prince Damin | 2011-11-26 | Stock Market
I'm not going to dip bananas in chocolate and call them dessert. The banana business hasn't exactly been sweet over the past half-dozen years. read more

Branding For Success

By: David Parks | 2010-03-26 | Business
Branding, for most of the SMEs in India, is often relegated to the backseat as other areas of business operations such as finance, export, investment, trading policy and product development, among others assume paramount importance. read more

Branding by Design: By Design Branding

By: Suresh Dinakaran | 2012-04-07 | Branding
Design in branding is integral and adds immense value to the buying process and then going onward to building the continuity and loyalty. Brands with a clear vision of design as an enabling tool realise this and make all out efforts to the design story. read more