B2B Website Development Agility: Six Best Practices

Traditional website development timelines can make it hard to keep up with the demands of effective digital marketing. Learn how agile methods deliver faster launches and better strategies.

An agile approach to website development enables organizations to launch faster and adapt more readily to market changes. By focusing on these five key concepts, businesses can reduce development time from up to a year with the traditional approach to just a few months — without compromising the quality or effectiveness of their website.

1. Embrace Your Brand Story

The foundation of a compelling website lies in its ability to convey your brand story. This process involves a deep dive into your value and strategy:

• Identify the Problems You Solve: clearly articulate the challenges your target audience faces
• Define Your Audience: know who you’re solving these problems for and tailor your messaging to them
• Explain How You Solve Problems: detail how your products, services, and unique processes offer superior problem-solving
• Showcase Credibility: use case studies, reviews, testimonials, and success metrics to build trust
• Demonstrate Thought Leadership: maintain a blog or news feed to demonstrate knowledge and authority in your field

2. Commission Content from Professional Writers

Content is key, and the quality of the writing goes a long way toward conveying the quality of your thought leadership. Professional writers deliver your message in a compelling, succinct style to ensure the content resonates with your target audience—and reflects your brand’s voice.

3. Stage with a New Design Concept

Agile development focuses on efficiency instead of getting bogged down with a traditional approach:

• Start with a Working Design: Incorporate essential design elements into the header, body, and footer using stock images if necessary to accelerate the process.
• Avoid Wasteful Practices: Minimize the time spent on developing and discarding multiple design concepts.

4. Quickly Update Based on Input

Iterating rapidly based on your customers’ or clients’ feedback expedites and improves simultaneously. Borrowing from classic project management strategies, iterative-based development relies on feedback to create the right content, look, and feel that represents your brand and appeals to your prospects.

The foundation for this iterative process begins with two areas:

• Home Page Revisions: incorporate feedback to refine the home page design
• Brand Identity Extension: incorporate your branding based on the home page throughout the website

5. Go Live and Improve on a Continuous Basis

Agility doesn’t end at launch. The modern web is dynamic, and continuous improvement post-launch ensures the ongoing relevance and quality of your site:

• Monitor Performance: use analytics to understand user behavior
• Iterate Based on Insights: implement changes based on data and user feedback to enhance the user experience continuously

6. Get Professional Help

Achieving all of the above is far easier and more effective when you have a B2B digital marketing agency partner to help with all of the brand storytelling, website design and development, content marketing, search engine optimization (SEO), and other B2B marketing services.