The dynamics of business communication have completely changed over the years. Today, companies communicate their ideas and goals in multiple ways, including seminars, workshops, presentations, and conferences. In some instances, businesses even get their call logs and conversations transcribed. It is important to keep records of such events for the reasons we’ll outline below.
Business transcription converts audio or video content into text. The resulting transcripts are essential materials that a company can share with its customers and business partners.
Transcripts are not necessarily receipts. However, they are equally important because they are complete and accurate written records of events and discussions concerning an organization. The text is useful as a reference for sharing ideas, demonstrating corporate transparency, or proof in legal cases.
Why Is Business Transcription Important?
As mentioned, there are several reasons every business should have transcripts of their audio and video recordings. Here are a few reasons why:
1. Increased Visibility
By transcribing video or audio to text, companies receive transcripts that contain SEO-friendly keywords. These transcripts are then posted on the company website or social media profiles for potential clientele to discover, thus increasing brand awareness. As a whole, uploaded transcriptions help brands build an impressive digital presence.
2. Better Inclusivity
Transcribing audio makes it easier for businesses to attract those with hearing disabilities. In addition, by translating the transcripts into multiple languages, companies have the potential to reach a wider global audience. In this modern era where everything happens on the internet, it’s wise to communicate your ideas internationally.
3. Easy Accessibility
Transcripts are accessible anytime, anywhere, and no special tools or software are necessary to read them. This feature makes the records readily available to your audience. Thus, transcripts are a convenient way to store company records.
4. Improved Productivity
When you need to review the information in an audio or video file, you’ll need to play it and perhaps rewind it a few times to gain total clarity of the content. This act takes up a lot of time. Imagine if a whole company was doing the same thing. It’s just not an efficient way to work. Transcripts make reviewing data much easier and faster.
5. Higher Content Value
Many companies use transcription services to make their video content easily searchable on the web. Search engines cannot analyze the words in video or audio files. When you upload a transcript alongside your media, however, that helps increase your SEO and push your site to the top of the SERP.
6. Boosted Employee Focus
Across all industries, conference and speech transcription gives attendees a scannable record without the need to take notes. Everyone benefits from this, from event organizers to marketing executives to attendees. Studies have proven that visual memory is much stronger than auditory memory. When employees receive a transcript of audio or visual training content, they’ll better retain that information.
Use Cases for Business Transcription
Businesses require transcripts in all sorts of scenarios. Let’s discuss a few everyday situations where your company might require transcription services:
1. Meetings
Minutes of regular or annual meetings may omit important information and can sometimes be misunderstood. Meeting transcripts are more detailed and give the full context of the discussion.
2. Team Discussions
Recording videos or audio of discussion groups is a great way of preserving dialog. However, transcripts make sharing the outcome of such meetings easier.
3. Customer Service Calls
Customer feedback is vital for the growth of any organization. However, keeping track of client concerns can be difficult, especially without proper logs. Transcripts of such calls will illustrate how well your company is doing in addressing issues.
4. Interviews
If you do some form of interviewing in your line of work, be it journalism or education, you should look into transcription. Transcripts will allow you to analyze your interviews easily.
5. Marketing
Transcripts help improve search engine optimization (SEO) rankings and can be repurposed for marketing materials. Many companies increase their ROI this way.
Looking For Transcription Services?
If you are looking for a transcription service, you have several options. Depending on your budget, you can either opt for an automated transcription tool or hire a human-run service to do the work for you. Check out https://gotranscript.com/transcription-services/business-transcription before you do anything else. Find out why GoTranscript receives accolades from notable clients such as The New York Times.
Angela Spearman is a journalist at EzineMark who enjoys writing about the latest trending technology and business news.
