You know your business is doing well when you’re getting repeat customers. These customers are loyal to your brand and know what to expect from your store. But why stop there? You can make your existing customers even happier by increasing the average value of their orders. Here’s how to increase average order value for customers.
A lot of customers will abandon their shopping carts if they have to enter too many details. This slows down the checkout process. In addition, there’s a lot of room to improve the customer experience if you can figure out what they want. This is why you need to increase average order value for your customers.
There are 9 key ways that you can increase the average order value for customers:
1. Offer Loyalty Programs
Customer loyalty programs are tried and true that provide two opportunities: an opportunity to boost customer lifetime value, as well as an opportunity to increase Average Order Value. Customers are more likely to purchase consumable items you sell on a regular basis if your business sells consumable items. You’ll inevitably see customers add more items to their orders when you offer the opportunity to earn rewards as they spend.
You should adapt your loyalty program to your customers’ evolving preferences if you want it to succeed. In short, offer your visitors something they won’t be able to refuse so that they continue coming back to your website. Customers are more likely to be retained and the lifetime value of their customers is higher thanks to customer loyalty programs.
Using eCommerce tools you can automate the process of loyalty program.
2. Use Social Proof
Social proof is a powerful marketing strategy. It’s all about using social media to build a case for why your company is the best. You can use videos, images, and testimonials to help people understand that your product or service is the best. You can also use social proof to make people feel more comfortable with your brand and to make them feel part of a larger community.
Influencers on social media channels also can create brand social proof by recommending products of brands as their followers trust them.
Using an influencer marketing platform you can find influencers relevant to your niche or industry.
3. Recommend Products Intelligently
Because no one likes to be told they have to buy something, it’s important to provide appropriate product recommendations. Let me say this differently. You want to know that you are recommending a product that your customers would enjoy. A useful way of doing this is by making use of Artificial Intelligence tools to look at past purchases.
As a store representative, it’s your duty to provide intelligent recommendations to shoppers in order to point them towards complementary or supplemental products. Additionally, this can benefit the customer experience as a whole, by giving them access to more items or a faster way to checkout.
Using CRO tools, you can also track the behavior of your visitors and customers to find out which web pages and sections are more engaging for each one and which are pushing them away.
4. Use Upselling Techniques
One way to encourage customers to spend more is to use upselling techniques. This involves offering customers additional products or services that complement what they’re already buying.
For example, if someone is buying a dress from your clothing store, you could offer to sell them a matching pair of shoes or a handbag.
5. Offer Discounts for Larger Orders
Another way to increase the average order value is to offer discounts for larger orders. This could be a percentage off their total purchase or a free gift with purchase.
This encourages customers to buy more in order to save money, which will ultimately increase your average order value.
6. Create Bundles
You can also increase the average order value by creating product bundles. This involves grouping together similar products or services and selling them at a discounted price.
For example, you could create a bundle of your most popular products and sell them at a 10% discount. This would encourage customers to buy multiple items from you, rather than just one, and would ultimately increase your average order value.
7. Offer Free Shipping
Another way to increase the average order value is to offer free shipping. This removes the barrier of having to pay for shipping, which could encourage customers to spend more.
8. Use Urgency
You can also use urgency to increase the average order value. This involves creating a sense of urgency that encourages customers to buy now before it’s too late.
One way to do this is to offer a limited-time discount. For example, you could offer 10% off all orders over $100 for the next 24 hours. This would encourage customers to spend more in order to take advantage of the discount.
9. Offer Financing
Another way to increase the average order value is to offer financing. This allows customers to spread the cost of their purchase over time, which could encourage them to spend more.