Thanks to the infinite resources available online, anyone can create a website, set up a social media page, and kickstart their online business.
But setting up an online business and making it successful are two very different feats.
Are you learning this the hard way after opening your business or do you want to start on a high?
For both teams of entrepreneurs, we have compiled six important guidelines to help make your online business a success (taken from successful e-commerce business examples!)
Let’s get started.
1. Identify Your Audience
Whether you decide to sell products or set up your service business in a virtual office, you must identify your target audience.
A good way to do so is to apply filters and find the most suitable population demographics for your business.
Once you narrow down your target demographic, identify relevant product preferences and social media channels.
You can research your target audience through platforms such as forums and social media pages.
2. Know Your Competitor
Identifying competitors and analyzing their strategies can provide valuable insights. Through this research, you can identify your weak points and try to rectify them.
For example, you can easily find insights about your competitor’s posts, such as the graphics, likes, comments, and shares, and identify what makes them stand out.
You can use your analysis and implement the key strengths in your business, which can give you a head start.
3. Use SEO to Your Advantage
SEO helps improve your website’s visibility in search engines.
If used correctly, it can get you organic website visits and, possibly, conversions.
You must start with keyword research to find relevant words regarding your business. Then, you must smartly use these keywords across your different website pages.
Another way to leverage SEO is through content marketing, i.e., engaging customers through blogs and videos. You can use the keywords across these content platforms and increase your website’s visibility.
Link-building is another good way to improve SEO.
4. Professional Website Design
A website is simply the environment of your virtual office, directly impacting the store’s feel.
If the design is not user-friendly, visitors might leave the website quickly, reducing your conversion rate. Several important ways to improve website designs include:
· Ensure that the loading speed is fast, redirecting visitors to other pages quickly.
· Create a mobile-friendly website design since 65% of media time is spent on smartphones.
· Make it convenient by adding categories, search boxes, filters, and Logo homepage redirect.
You can even change your design and evaluate results using A/B testing, a free plugin available in most e-commerce software.
A good website design also plays a pivotal role in SEO, as evident from Google’s update on Core Web Vitals – pillars measuring a website’s performance, responsiveness, and visual stability.
5. Social Proof
Your website is good, product descriptions are perfect, but there are no testimonials. Wouldn’t it raise doubts in the buyer’s mind about the product’s authenticity?
Hence, try to get as many authentic testimonials and reviews as you can. You can ask past buyers and even incentivize them by giving coupons and discounts for writing reviews and recommending the service in their circle.
Word of mouth is an effective promotion tool that highlights your service in the industry. Since it comes from strangers, people start to trust your brand more.
Hence, establish your credibility at the start of your business and see how it slowly grows.
6. Social Media Presence
A good professional website is essential for an online business. After all, it’s where most of the customers check out or acquire the services.
But did you ever wonder how to reach them?
Establishing a good social media presence on your audience’s preferred platform will help you increase your brand awareness. You can interact with your audience easily and give them updates about any future offers and discounts.
Close contact with the audience will definitely go a long way in branding your online business.
Propel Your Startup to New Heights!
With the proper tactics and marketing strategies in place, your online business will be churning profit within no time.
Start today by implementing our top tips listed above and witness how your online business transforms into an emerging brand.
Angela Spearman is a journalist at EzineMark who enjoys writing about the latest trending technology and business news.