An audit is important because it helps you know where your content is being read and what the audience is looking for.
Content audits are especially important for those who own or manage websites, blogs, social media accounts, and other types of digital marketing content. It’s also important for those in the advertising industry who need to know how their content is performing.
How to do an SEO content audit?
SEO content audits are a crucial part of SEO strategies. They help you to know what you need to do to improve your website’s SEO.
There are many ways of doing an SEO content audit, but the most effective way is by using a tool like SEMrush or Ahrefs. These tools can give you insights on how your website ranks in search results, how much traffic it generates and how much time it takes for users to find what they need.
SEMrush and Ahrefs are two popular tools used for conducting an SEO content audit. You can also use Google Search Console to conduct a similar audit. Check these below things when doing content audit.
If you are not familiar with these kinds of tools or don’t know how to conduct a content audit then you can seek assistance from Shout Digital, one of the best SEO agencies in Sydney.
1. Age of the page
Google’s algorithm changes can impact the ranking of content. It’s important not to make changes to recently published content until it has had time to rank. There is no fixed time when a content start ranking after publishing. You can wait three to six months before making any change in the content.
2. How any keywords of your page rank in the top three?
This is a question that many people ask themselves when they are trying to rank for specific keywords. You can use tools like Ahref and SEMrush to explore the ranking keywords of your page. If you didn’t find significant ranking then you can audit the page and make the necessary improvements for gaining positions on SERP.
3. Does the ranking keywords important to you?
The ranking keywords important to you is a question that will help you determine what type of content you should be writing. If your ranking keywords are “health, fitness, nutrition,” then your content should be about health and fitness. But often the page that we create by targeting desired keywords, ranked for other types of keywords. Sometimes those keyword patterns are not so important for our business. So, we can rework on the page again and use our desired keywords in a different way.
4.Does your title and meta tags are well optimised for SERP?
Meta tags are the metadata that is embedded in a webpage. They include keywords, description, and other information about the webpage. A meta tag is used by search engines to provide relevant results to users.
This question is asking whether or not the title of your page is well optimised for search engine result pages (SERP).
Your title should be 50-60 characters long and should be also relevant to your content. It should be descriptive enough so that users can understand what they are looking at without having to read your content. It should also have keywords related to your topic in order for it to show up in searches.
Some Important Tools to do a full content audit
i. Have you seen your website generated organic search traffic?
You can use tools like Ahref, SEMrush and Google Search console to check organic search traffic.
ii. From which sources you are getting those traffics?
The most authentic tool for this purpose is Google Analytics.
iii. Does your content crawlable and indexable?
Search console is the perfect tool to check your content’s crawlability and indexability.
iv. How many keywords are ranking for your page?
You can check it from SEMrush or Ahref