The digital transformation of companies is on the lips of the entire business ecosystem. And there is no longer any doubt that it is necessary for a business to prosper. The digital environment, the new ways of doing business and technology play a fundamental role in the development of companies, especially for SMEs, which must try to get on the updating bandwagon as soon as possible so as not to lose competitiveness in the market.
A key piece of this change is brought about by the Internet of Things. IoT -Internet of Things, means enabling the connection to the Network of any object or device of a company. With the aim of maximizing efficiency in all processes. And not only that, it also makes it possible to collect information more quickly. This facilitates decision-making in any situation or cost savings, among others.
This trend, which has begun to be called industry 4.0, has already been implemented in numerous industries. From home automation or irrigation systems, to the electrical systems of cities. Today, technology and connection to central networks are already used to provide services, facilitate processes and improve people’s quality of life. Even in the entertainment industry, the presence of online casinos like GambleUSA has shifted the role of physical casinos.
But the application of the IoT has no limits. The benefits generated by the development of these systems can affect all departments of a company, such as:
– In the marketing departments. Where the reception of real-time data on consumers can help improve the offer for customers.
– In logistics. Where users can control the shipping process of a product and know its circumstances at all times.
– Or in the production chain. Currently almost all production processes are automated and have machines and computers that make different readings of the process and self-regulate to maintain efficiency. Whether in cold chains, assembly lines or distribution systems.
The creation of digital platforms that allow the suppression of intermediaries reduces transaction costs, not only economic, but also time. This is reflected in an improvement in communications, services and adaptability to the needs of users or customers, even being able to personalize the offer.
But not everything are advantages. All this technological boom generates a large amount of data that not only has to be stored. But also manage. This means investing, for companies, in powerful Big Data systems and strong security measures to deal with cyber attacks.
Towards the Internet of Things: there is no turning back
The Internet of Things is already a business reality. And, increasingly, organizations will have to adapt to these new circumstances. In 2020 the digital universe had a size equivalent to that of a 1.6 billion-year-long HD video. Companies that first develop IoT in their products, points of sale or services will be able to fine-tune the development of the customer experience. Knowing the purchasing habits of consumers through a simple application or their search history on the web will allow us to more fully satisfy their needs.