Influencer marketing empowers businesses and brands with trust of consumers, built through influencers-consumers (people-to-people) communications on social media platforms which are the new, most consumed and free marketing channels. These purposeful & strategic communications that revolve around a need and how a product or service can fulfil it best, are facilitated by the inspiring & thought-provoking content creation from a top influencer marketing agency. Hence, the goal of influencer marketing is powered by them to leverage the reach and credibility of influencers to enthuse potential customers to purchase and change the perception of the untapped target demographic, generate or conclude a need and thereby acquire a larger market share.
Influencers by benefit of their position, authenticity and media exposure, influence consumer behaviour at scale and essentially help establish a brand online. The trust is easily then developed into sales and customer loyalty. Today 9 out of 10 start-ups and big banner organizations rely on influencer marketing for an organic and substantial growth. Endless list of such successful brands includes; Sugar cosmetics, Boat, Mamaearth, Nykaa, Smytten, HDFC, H&M, Colgate, Parachute, Paytm, Amazon etc.
These successful collaborations are a result of a combination of a need/desire (product/brand), right catalysts (cluster of influencers in the said industry) and accurate targeting of the interested demographic (mutual audience) with problem-solving & inspiring content. But, these three components of influencer marketing; brand, influencer and consumers can leverage the true benefits when all are well-aligned in a strategic arrangement that facilitates friction-less influencer marketing to reach brands’ target objectives.
Only good influencer marketing agencies can work on this required purpose.
What does an Influencer Marketing Platform do?
Influencer marketing company is an organization that typically performs a variety of tasks to help brands connect with and utilize influencers & content creators who can assist their business in reaching its target market and enhance overall brand recognition. They can align the three components to complement each other. After studying a gamut of contributions in brand amplification and success metrics, including; influencer discovery and selection, influencer marketing campaign & influencer relationship management, and performance analysis, amongst other things, we found that Grynow, has set a new benchmark in the ever-thriving industry.
Grynow has maintained its elite status to be the best influencer marketing agency in India as it helps businesses & brands create a weighty connection with the target audience & influencers and leave long-lasting impact on the former with evergreen and user-generated content creation according to consumer behaviour.
Let’s talk about the secret ingredients of Grynow, as the most effective influencer marketing platform in India.
Why is Grynow the most productive Influencer Marketing Company?
• Finds and Evaluate the Ideal Influencer for Your Influencer Marketing Campaign
Your company, industry, product/service, and audience are all unique, influencers should be picked carefully.
Grynow leverages a robust network of 2,00,000 influencers on board and proprietary system to evaluate them based on value, impact, data, consistency in postings and thorough analysis of other key mediums counting;
• Quality of the Content –
Great content is an imperative asset. Grynow checks the ability of the influencer’s content – if it can create positive experiences for your potential customers and compel them to come back for more. It looks at the way of representation, and the level of expertise to capture your audience’s attention and reinforce a positive brand impression. Ensuring that content is relevant and resonates emotionally with audiences increases the likelihood that people will share the content or talk about it with their own network. Research suggests 94% of viewers will share material if it provides value or entertainment while 78% will share to nourish relationships with their existing network (i-scoop, 2016).
• Influencers’ engagement –
The professionals on board look at the number of likes, views & shares, and study negative & positive comments. Then they discover right influencers who upsurge audience engagement best on subject matters that are critical to your brand.
• Match the target audience of the brand & influencer –
Marketers; Farahat and Bailey found that targeted advertising is more cost effective than non-targeted advertising in terms of the number of brand related searches the advertisement generates. The team comprehends the content needs of the target consumers and value proposition of your brand, and matches them with the influencer’s content & audience. Thus, bringing the most authoritative industry leader to influence your potential prospects.
• Past collaborations –
The strategists keep an eye on the previous branded content produced by the influencer and track the impact via audience engagement to plan new campaigns.
• The Top Influencer Marketing Agency is Elevating the Human Experience crucial for the Success of a Brand
Experiences are made by grounding on the aspects that matter within them: Grynow works on rational and emotional points of intersection, where your brand and business can offer more to your target customers. The pain points & unmet customer needs, are important business opportunities, which are discovered and understood by smartly crafted bespoke influencer strategies, connected constantly by technology, and elevated to be organic-human by creativity – through the right-problem solving customer-centric user generated content strategy.
Grynow’s team connects the needed talents in strategy, help in content creation-management, drive innovation with audience demographics-data, insights, social-commerce, IM trends, and multiple platform integration, and focuses on overall influencer marketing campaign optimization to connect your business with its potential prospects in a way no other agency, this strategically can.
They make this tripartite partnership, most effective, timely, economic and that is why Grynow is recognized as the world’s leading-innovative influencer marketing platform.
By helping produce beautiful crafted human experiences, the professionals focus on meeting the moments that matter in your customers’ lives, and giving your business the competitive advantage and progress in a short period of time.
• Grynow’s high-tech Influencer Marketing Services Help brands leverage ‘Influence at Scale’.
With every second brand relying on influencer marketing solutions and trying to reach similar influencers, the influencer marketing too can lose its pull. Hence, for true and organic growth brands need differentiated and unique strategy, that capitalize on long-run influencer placement.
In association with professionals at Grynow, influencers didn’t just review products and services; they influenced user behaviour at scale with long run partnerships.
• Influencer Marketing Services Helps in Strategic Superior Positioning of a Brand
Grynow utilizes the locus of influence to constantly monitor and bring the requirements of untapped communities to the businesses & brands and feature the pain points through authentic voices and faces in its influencer marketing campaigns. It performs surveys, researches and tracks the results of the campaigns to determine needles that can move the social metrics and provide improved position to the brand in the competitive market.
Angela Spearman is a journalist at EzineMark who enjoys writing about the latest trending technology and business news.